Here’s what the Yakkety Yak team is getting up to and into while surviving the summer heat
Ever since the pandemic started, the Yak Pak has been working like busy bees from the comfort of home. And while it was an abrupt adjustment back in March (we can hardly believe it’s been that long!), we’ve all made do and have even started vibing with the #WFH lifestyle. Now, with summer upon us in full force, we’re seeking new forms of entertainment and stimulation. Here’s what’s been piquing our interest throughout July 2020.
Photo credit: Victor Grigas
Sean Froelich, Video Producer — Taking to the Trails
Sean’s excited that the trail at The 606 is open again. A once-abandoned rail line, the 2.7-mile recreational trail and park now serves as an “alternative transportation corridor, living work of art and spectacular green space for all to enjoy.” Sean says it’s one of the best ways to see wild foliage in the city and safely hit top speed on his bike—without worrying about those pesky stoplights!
Before you plan your visit to The 606, don’t forget to check out the Chicago Park District’s regulations regarding COVID-19 for outdoor safety at the park. We strongly encourage you to stay safe and wear a mask no matter where you go or what you’re doing!
Photo credit: Heather Hobbs
Heather Hobbs, Content Editor — A National Park Enthusiast
A few weeks ago, Heather visited the Porcupine Mountains Wilderness State Park in Michigan’s Upper Peninsula with her adorable dog, Daisy, and hiked a scenic waterfall trail. Since then, she’s been interested in learning more about U.S. national and state parks to visit in the future. She found that following @nationalparkservice and @nationalparkgeek on Instagram was a great launching point for a deeper dive into an outdoorsy and adventurous lifestyle. But for indoorsy folks, Heather has made a wonderful discovery—the board game PARKS, which features 48 beautiful illustrations of national parks from more than 35 artists. During the game, players take on the role of hikers on a trek through the different parks during each of the four seasons.
It’s a great distraction while you’re stuck at home during the pandemic—and a fun way to plan future trips all around the U.S.!
Photo credit: The Appeal
Maribel Leddy, Associate Content Strategist — Listening and Learning
Maribel’s been tuning into the podcast “Justice In America” by The Appeal on her daily lunchtime walks in an effort to better understand the United States’ criminal justice system. Hosted by Josie Duffy Rice and Clint Smith III, each episode takes the listener on a deep dive into a specific criminal justice issue and features conversations with experts and advocates. Maribel particularly appreciates the multitude of voices it amplifies.
For example, episode six brought her attention to the Essie Justice Group, a nonprofit with a mission to bring women who have incarcerated loved ones together to take on the rampant injustices created by mass incarceration. This organization is just one among many that Maribel has been introduced to by the podcast.
Photo credit: CoSchedule
Heather Budimulia, Content Strategist — Refining Her Skills
Heather, who recently celebrated her three-year anniversary here at Yakkety Yak, has been thinking about copy and content editing while hunkered down creating stellar work in her apartment. One resource she’s found invaluable when it comes to elevating client work is this blog with 15 tips for crafting and honing clearer content.
“I’ve found myself writing and editing more blogs as of late, and this resource complements the interview techniques and news writing that I learned in journalism school,” Heather says.
And although this article focuses on blog writing, it can be applied to social media and other forms of content, as well. Heather’s fave tips to keep your writing fresh? Vary sentence length to keep things rhythmic and easy to read, and don’t be afraid to kill your darlings—no matter how much you may love them.
Like Heather, everyone at Yakkety Yak is dedicated to helping others tell their best story. From brand development and content creation to website design and so much more, we can help you craft yours. Get in contact with us today!
