The Value of a Headshot

Yakkety Yak CEO and Founder Ashley Logan shares the benefits of having a great headshot on Fox 32 News

On July 21, 2020, Yakkety Yak’s CEO and Founder Ashley Logan spoke on Fox 32 Chicago News about the importance of having a professional headshot to promote 10,000 Headshots. Coordinated by Headshot Booker, a headshot photography booking agency, 10,000 Headshots was the largest single-day headshot initiative aimed at helping get Americans back to work. On July 22, 2020, Headshot Booker offered 10,000 complimentary headshot sessions to unemployed Americans across all 50 states, so U.S. job seekers could put their best face forward.  

Speaking from her years of experience as an entrepreneur and business owner, Ashley gave the Fox 32 Chicago News team insight into the importance of having a fantastic headshot while searching for a job. 

“One thing that I think is so valuable when it comes to business relationships and work relationships these days is that people want to feel that connection,” said Ashley. “A photo is a perfect way to set that tone.” 

Ashley’s work in real estate and years as Yakkety Yak’s CEO have made her all too aware of the impression a good headshot can have when it comes to hiring. Especially in the age of social media networking, making a good first impression through a professional photo is key to getting the job you want. According to statistics from LinkedIn, people who include headshots receive 21 times more profile views and nine times more “connection” requests.

For a successful photo session, Ashley also recommended showing a little personality in your professional headshot to further that sense of connection.

“Put on a pop of color. Put on some bright earrings or do something that shows who you are. If you are in a creative field and you have a super stuffy headshot, that’s not going to speak very much about who you are and what type of work that you do,” she said.

Brookfield Properties retail locations around the nation, including four locations in Chicago, housed pop-up photo studios to make 10,000 Headshots a success. Roughly 200 photographers volunteered for the event and attendees walked out with their very own professional photo gallery sent to them via text. To find out more about this initiative, read the full article here

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