The Importance of Interning

Get the marketing experience you need through Yakkety Yak’s internship program

These days, having an internship is often essential to getting the job you want. Interning can enhance your resume, provide you with networking opportunities and help you narrow down possible career paths. It also gives you an edge in getting hired—the National Association of Colleges and Employers’ 2019 Internship & Co-op Survey Report found that interning for a company results in an employment offer 70.4% of the time. 

In this sense, Yakkety Yak is no different from other companies. We love having interns and we love hiring them. We strive to provide our interns with a well-rounded and exciting immersion into the marketing world. Read on to find out more about what it means to intern at Yakkety Yak and where we find our interns. Plus, check out our 2019 interns’ final video project below.

Our 2019 Interns

Meet Andrew Gevertz and Nathan Yang. These two stellar Northwestern University students joined us last year from late September to mid-December. While they focused primarily on video production, they explored every aspect of the marketing stratosphere from web development through SEO-optimization to brand strategy through research-based social media and keyword projects. In the process, they each found their groove in a different space of marketing. Together, they made an incredible tag team when it came to getting work done and learning along the way.

The Journalism Residency Program

We discovered Andrew and Nathan through Northwestern’s Journalism Residency Program at the Medill School of Journalism, Media Integrated Marketing Communications. Through this program, students participate in a 10-week internship at the company of their choice. With more than 100 companies to choose from, students rank their top ten choices and are then matched with a company based on their ranking and skillset. Our journalistic approach to content creation melds marketing and journalism together, giving students in this program the opportunity to actively pursue both. 

This approach has ensured that past Journalism Residency interns have moved on to become full-time employees here at Yakkety Yak, including our very own Content Strategist Heather Budimulia, who has been with the company for over three years now. Heather began her journey with Yakkety Yak at a time when there were only five full-time employees working at a coworking space. She says that the biggest difference between her intern experience and Andrew and Nathan’s was that they had each other. Having two interns in the office at the same time allowed Andrew and Nathan to reach out and volunteer for tasks, giving them true ownership over their work. 

You don’t have to be a Northwestern student to intern at Yakkety Yak—we’re looking for people who truly exemplify Yakkety Yak’s core principles of authenticity, creativity, purpose, transparency and dedication. If that sounds like you, don’t be afraid to reach out about internship opportunities with us!

What They Worked On

Andrew and Nathan each took over one client’s social media accounts, wrote blogs and constructed newsletters. They participated in SEO optimization training, learned the ins and outs of platforms such as Sprout Social®, Later, HubSpot, Mailchimp® and WordPress and contributed to producing excellent creative content daily. They also showcased their keen creative eyes through the production, filming and editing for their final video below. 

We know that whatever marketing path they choose to follow, they’ll succeed. Check out their best insights and tips on what it takes to be an intern at Yakkety Yak.

For more information on our internship program and to see what opportunities may be available to you, check out our Careers page. You could be just the intern we’re looking for!

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