Why You Need an Explainer Video
by Team Yakkety Yak May 09, 2018
If you’re going to incorporate video into your marketing strategy, start with an explainer video. If your business isn’t churning out video content yet, an explainer video is the perfect way to dip your toe in the water. Here’s what it is and how to use it to attract attention for your business.
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New Yakkety Yak, New Yak
by Team Yakkety Yak January 22, 2018
When we re-launched Yakkey Yak at the end of 2017 with new branding, a new logo and a staff that had nearly doubled in size, we knew that meant some big changes were in store for your favorite digital marketing team. Now we have another fresh face around the office . . . meet our new yak intern! (He has a bit to learn)
How to Incorporate Live Video into Your Marketing Strategy
by Team Yakkety Yak December 19, 2017
Interacting with your fans in real time makes them feel more invested in your brand Live video is one of the most effective marketing tools allowing businesses to connect with their audiences directly through their screens. Consumers find video and live streaming relatable because it feeds a sense of community and exclusivity, like you’re …
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Video as the Future of Content Marketing
by Team Yakkety Yak September 28, 2017
Part 1: The Value of Using Video as Content for Your Business Video is the tool taking the content marketing world by storm. It’s the most widely used type of content on social media today, converts the highest percentage of leads and often gets the most engagement. Why? Because when a video is done right, it …
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Use Live Video to Connect with Your Audience
by Team Yakkety Yak July 06, 2017
Live video is making waves as a new marketing tool for businesses to connect with their audiences right through their screens. Consumers connect with live streaming because it feeds human instinct to be curious and to want to be part of an exclusive community. Here are four ways that live video can fit into your …
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Video and Content Marketing
by Team Yakkety Yak May 31, 2017
Part 2: The Components to Making Great Videos and Hiring Professionals Video is an extremely powerful medium for delivering your business’s message. “You can actually change someone’s response to the way they view your company through a well-crafted video,” says Michael Nowicki, producer, director, and editor at Cinaesthetic, a Chicago-based film production company . In …
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