Tag: target audience

New Year, New Brand

by Team Yakkety Yak January 24, 2018

The look and feel or your company branding is a vital element of attracting the right customers. Evaluating your brand on an annual basis is a smart way to make your company more relevant and expand your reach to new audiences. Here are 3 signs it might be time to consider rebranding.


The Four Elements of Inbound Marketing

by Team Yakkety Yak January 17, 2018

Inbound marketing is the most effective tool for converting potential leads into loyal customers. It’s about providing consumers with useful resources that guide them to make informed decisions, and prioritizes creating valuable content that will bring leads to you. Here are the four elements of inbound marketing.


The Value of Writing for a Target Audience

by Team Yakkety Yak April 05, 2016

How to attract a bigger audience by writing for a target audience of one One of the biggest mistakes a content marketer can make is trying to be all things to all people. By trying to cover all of the bases and writing to everyone, you instead end up being so vague that you actually …


Finding the Right Social Media Platform for your Business

by Team Yakkety Yak October 20, 2015

Discover which social media platforms will appeal most to your target audience Reaching your target audience on social media requires a significant time investment and strategy. However, when using social media platforms to promote your business, it’s best to understand that not every platform is going to be a perfect fit for your company’s messaging. Don’t fret, …


Identifying Your Target Audience

by Team Yakkety Yak July 28, 2015

Learn how to speak directly to your ideal customer Have you ever read a blog post, listened to a podcast, watched an inspiring YouTube video or received an email from a “stranger” and felt like they were talking directly to you? It’s because these marketers have identified unique qualities in their ideal customer and are …


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