Tag: target audience

4 Reasons to Break Up with Your Marketing Strategy

by Team Yakkety Yak May 23, 2018

Let’s be real: Breaking up is the worst. But while it can be messy and devastating at first, a few months down the line you’ll get over the sunk cost and be grateful that you did it. Four signs that it’s time to break up with your marketing strategy, including lack of growth in email lists, revenue, audience engagement.


New Year, New Brand

by Team Yakkety Yak January 24, 2018

The look and feel or your company branding is a vital element of attracting the right customers. Evaluating your brand on an annual basis is a smart way to make your company more relevant and expand your reach to new audiences. Here are 3 signs it might be time to consider rebranding.


The Four Elements of Inbound Marketing

by Team Yakkety Yak January 17, 2018

Inbound marketing is the most effective tool for converting potential leads into loyal customers. It’s about providing consumers with useful resources that guide them to make informed decisions, and prioritizes creating valuable content that will bring leads to you. Here are the four elements of inbound marketing.


Finding Your Target Audience on Social Media

by Team Yakkety Yak March 13, 2017

7 Ways to Maximize Your Reach on Social Media Finding the social audience interested in your brand is difficult; however, in order to increase engagement and fully extract the marketing potential of social media, it’s pertinent—but it’s not a simple process. It’s tricky to comb through the extremely robust and heavily populated platforms to attract potential …


The Value of Writing for a Target Audience

by Team Yakkety Yak April 05, 2016

How to attract a bigger audience by writing for a target audience of one One of the biggest mistakes a content marketer can make is trying to be all things to all people. By trying to cover all of the bases and writing to everyone, you instead end up being so vague that you actually …


Finding the Right Social Media Platform for your Business

by Team Yakkety Yak October 20, 2015

Discover which social media platforms will appeal most to your target audience Reaching your target audience on social media requires a significant time investment and strategy. However, when using social media platforms to promote your business, it’s best to understand that not every platform is going to be a perfect fit for your company’s messaging. Don’t fret, …


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