Tag: target audience

New Year, New Brand

by Team Yakkety Yak January 24, 2018

Why the New Year is the perfect time to take a closer look at your company branding The look and feel or your branding is a vital element of attracting the right customers. Given that consumers will make up their minds about your company in just 10 seconds, evaluating your brand on an annual basis …


The Four Elements of Inbound Marketing

by Team Yakkety Yak January 17, 2018

Learn the basics of the most effective tool for converting potential leads into loyal customers The sales process has changed—just ask the ghost of the cold call. Consumers now have the world’s most powerful search engine at their fingertips, and 60% of a buyer’s decision-making process is done before the sales funnel even starts. So …


The Value of Writing for a Target Audience

by Team Yakkety Yak April 05, 2016

How to attract a bigger audience by writing for a target audience of one One of the biggest mistakes a content marketer can make is trying to be all things to all people. By trying to cover all of the bases and writing to everyone, you instead end up being so vague that you actually …


Finding the Right Social Media Platform for your Business

by Team Yakkety Yak October 20, 2015

Discover which social media platforms will appeal most to your target audience Reaching your target audience on social media requires a significant time investment and strategy. However, when using social media platforms to promote your business, it’s best to understand that not every platform is going to be a perfect fit for your company’s messaging. Don’t fret, …


Identifying Your Target Audience

by Team Yakkety Yak July 28, 2015

Learn how to speak directly to your ideal customer   Have you ever read a blog post, listened to a podcast, watched an inspiring YouTube video or received an email from a “stranger” and felt like they were talking directly to you? It’s because these marketers have identified unique qualities in their ideal customer and …


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