Tag: SEM

The Power of Facebook Ads

by Team Yakkety Yak April 18, 2018

Combining Facebook advertising with best practices of inbound marketing is an unstoppable way of attracting leads using valuable content. We dig into targeting methods, and why Facebook ads are so successful and appealing to marketers.


Starting an AdWords Campaign for Your Business

by Team Yakkety Yak January 15, 2017

Navigating the process of AdWords and Content Marketing Paid search advertising is one of the best ways to drive the right people to your website. Alongside SEO and content marketing efforts, creating a Google AdWords campaign lets you reach new customers who are seeking your services  on the internet. Additionally, a successful AdWords campaign has …


If You Had to Choose: SEO or PPC?

by Team Yakkety Yak November 17, 2015

The top pros and cons of SEO and PPC As you may remember, we discussed the difference between SEO and PPC and how they fit under the SEM umbrella a few months back. Now, we want to dive into the pros and cons of each platform, especially since Search Engine Optimization (SEO) and Pay per Click …


The Difference Between SEM, SEO and PPC

by Team Yakkety Yak December 16, 2014

Many people approach SEM, SEO and PPC as one entity. Turns out, they are very different.  The beauty of an internet search is that whatever you’re looking for, whether it’s the location of a new restaurant or a vintage furniture shop in Los Angeles, the internet will provide you with answers—and likely more than one. These answers show …


All Yakkety Yak services are tailored for each of our clients, so please contact us to get started.