Tag: email marketing

Building Your Email List

by Team Yakkety Yak March 28, 2018

A robust email list is your best bet for nurturing leads. Here’s how to build yours. So many of the tools businesses rely on to communicate with their audience are volatile. Facebook can change their timeline algorithm, Google ads can misfire. Instagram could fall out of vogue tomorrow and be replaced by a platform that …

Email Isn’t Dead

by Team Yakkety Yak March 21, 2018

And it isn’t going anywhere. Here’s why this marketing mainstay is still essential to your brand. Email is the ‘old faithful’ of digital marketing. Yes, open rates may have fallen since it’s debuted in 1971, but its importance is irrefutable. Recent studies have shown that 89% of Americans check their email once day, and nearly …

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