Tag: content marketing

Working with a Content Marketing Firm

by Team Yakkety Yak May 24, 2016

When you mix strategy, creativity, and business, you get Yakkety Yak Content marketing is a unique industry that has grown rapidly in the past several years with the rise of social media, web-based businesses, and the increasing need for nearly all companies to have an online presence. Working with a content marketing firm provides many …

Drive Traffic Back to Your Website

by Team Yakkety Yak April 12, 2016

How to drive traffic back to your website As a mobile content consumer, spotting an appealing article or blog post on your favorite social networking app is part of the experience. But when readers click the link, oftentimes they stay within the app to read the article, which creates a great user experience for the …

The Value of Writing for a Target Audience

by Team Yakkety Yak April 05, 2016

How to attract a bigger audience by writing for a target audience of one One of the biggest mistakes a content marketer can make is trying to be all things to all people. By trying to cover all of the bases and writing to everyone, you instead end up being so vague that you actually …

Why an Editorial Calendar is so Important

by Team Yakkety Yak March 15, 2016

How organizing your content with an editorial calendar will simplify your communication strategy Doing anything without a plan can make it twice as hard, and increase the opportunity for stress—especially when it comes to content marketing. We’ve all heard of businesses who try to employ an intern to manage their entire social media messaging or …

Sizing Up Your Social Media Images

by Team Yakkety Yak February 23, 2016

Social media images: A sizing cheat sheet If upping your business or blog’s social media presence is a goal for this year, we are here to help. Something that we have found in our research that will help you gain traction and credibility on social platforms is to have visual elements that pop. The trick …

Using Pinterest for Business

by Team Yakkety Yak February 09, 2016

5 Reasons why using Pinterest for business will be one of your best content marketing decisions this year Social media is a great way to share articles, information, and insights, but what happens in a day or two when those posts get drowned out by the latest news story or status update? Luckily, Pinterest is …

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