Tag: content marketing

Breaking Down the CTA

by Team Yakkety Yak June 16, 2016

The what, why and how behind the call to action What’s the point? That’s the question we ask ourselves when we see well-written, brilliantly positioned content consistently being published on a website or social media channel without ever prompting a call to action (CTA). Producing regular content is the biggest hurdle most businesses have when …

Building Blocks of a Content Marketing Campaign

by Team Yakkety Yak June 07, 2016

A content marketing campaign contains many moving parts. It’s not just about the content, though having high quality content is the bread and butter of a successful campaign. The truth is, you can’t do much without a carefully designed website, attention grabbing copy, an addictive social media presence and effective marketing collateral—all of which make …

Working with a Content Marketing Firm

by Team Yakkety Yak May 24, 2016

When you mix strategy, creativity, and business, you get Yakkety Yak Content marketing is a unique industry that has grown rapidly in the past several years with the rise of social media, web-based businesses, and the increasing need for nearly all companies to have an online presence. Working with a content marketing firm provides many …

Drive Traffic Back to Your Website

by Team Yakkety Yak April 12, 2016

How to drive traffic back to your website As a mobile content consumer, spotting an appealing article or blog post on your favorite social networking app is part of the experience. But when readers click the link, oftentimes they stay within the app to read the article, which creates a great user experience for the …

The Value of Writing for a Target Audience

by Team Yakkety Yak April 05, 2016

How to attract a bigger audience by writing for a target audience of one One of the biggest mistakes a content marketer can make is trying to be all things to all people. By trying to cover all of the bases and writing to everyone, you instead end up being so vague that you actually …

Why an Editorial Calendar is so Important

by Team Yakkety Yak March 15, 2016

How organizing your content with an editorial calendar will simplify your communication strategy Doing anything without a plan can make it twice as hard, and increase the opportunity for stress—especially when it comes to content marketing. We’ve all heard of businesses who try to employ an intern to manage their entire social media messaging or …

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