Tag: content marketing

SEO Red Flags

by Team Yakkety Yak February 28, 2018

It is easy for unscrupulous SEO “strategists” to take advantage of businesses looking for help boosting their search ranking. Here are the top red flags that indicate your SEO “gurus” may not be doing what they promised.


The Four Elements of Inbound Marketing

by Team Yakkety Yak January 17, 2018

The 4 elements of inbound marketing are building buyer personas, tracking the buyer’s journey, and creating and leveraging remarkable content.


Is Blogging Still a Thing?

by Team Yakkety Yak January 10, 2018

Blogging builds a personal relationship between your brand and it’s audience, and people are more likely to share information with a brand they trust. While the approach has changed, blogging has never been more important. Here’s how blogging can help your business in 2018.


How to Measure Content Marketing Success

by Team Yakkety Yak October 29, 2017

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics …


Video as the Future of Content Marketing

by Team Yakkety Yak September 28, 2017

Part 1: The Value of Using Video as Content for Your Business Video is the tool taking the content marketing world by storm. It’s the most widely used type of content on social media today, converts the highest percentage of leads and often gets the most engagement. Why? Because when a video is done right, it …


10 Content Marketing Mistakes

by Team Yakkety Yak September 13, 2017

What mistakes to avoid when getting started in content marketing Content comes in a lot of forms. All of the different avenues of producing and distributing it, leaves some pretty serious room for error. So whether you are writing content for your blog, copy for your website, or creating other forms of content like podcasts …


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