Tag: content marketing

The Four Elements of Inbound Marketing

by Team Yakkety Yak January 17, 2018

Learn the basics of the most effective tool for converting potential leads into loyal customers The sales process has changed—just ask the ghost of the cold call. Consumers now have the world’s most powerful search engine at their fingertips, and 60% of a buyer’s decision-making process is done before the sales funnel even starts. So …


Is Blogging Still a Thing?

by Team Yakkety Yak January 10, 2018

Why the mid-2000’s mainstay is still relevant for your brand It’s 2018, and our attention spans seem to barely span the length of a Snapchat. So it’s easy to assume that social media has eclipsed traditional blogging — but that’s a mistake that could cost you valuable traffic, engagement and SEO value. While the approach …


How to Measure Content Marketing Success

by Team Yakkety Yak October 29, 2017

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics …


Video as the Future of Content Marketing

by Team Yakkety Yak September 28, 2017

Part 1: The Value of Using Video as Content for Your Business Video is the next powerful tool to take the content marketing world by storm. It’s the most widely used type of content on social media today, converts the highest percentage of leads and often gets the most engagement. Why? Because when a video …


10 Content Marketing Mistakes

by Team Yakkety Yak September 13, 2017

What mistakes to avoid when getting started in content marketing Content comes in a lot of forms. All of the different avenues of producing and distributing it, leaves some pretty serious room for error. So whether you are writing content for your blog, copy for your website, or creating other forms of content like podcasts …


The Power of White Papers

by Team Yakkety Yak August 23, 2017

3 reasons to create downloadable premium content The full-suite of digital marketing is made up of many nuances, processes, and parts. First, you have your social media accounts which draw people in, then you have your blog that brings the traffic from search engines and builds relationships with your audience while they keep coming back …


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