Tag: content marketing

Building Your Email List

by Team Yakkety Yak March 28, 2018

A robust email list is your best bet for nurturing leads. Here’s how to build yours. So many of the tools businesses rely on to communicate with their audience are volatile. Facebook can change their timeline algorithm, Google ads can misfire. Instagram could fall out of vogue tomorrow and be replaced by a platform that …

Email Isn’t Dead

by Team Yakkety Yak March 21, 2018

And it isn’t going anywhere. Here’s why this marketing mainstay is still essential to your brand. Email is the ‘old faithful’ of digital marketing. Yes, open rates may have fallen since it’s debuted in 1971, but its importance is irrefutable. Recent studies have shown that 89% of Americans check their email once day, and nearly …

SEO Red Flags

by Team Yakkety Yak February 28, 2018

Avoid getting duped by fake SEO “strategists” with these tips SEO is crucial to brand visibility and the growth of your business, but it’s based on many complex concepts and strategies that can make it difficult for a layman to understand. It’s a mixture of art and science. Unfortunately, that nuance makes it easy for …

The Four Elements of Inbound Marketing

by Team Yakkety Yak January 17, 2018

Learn the basics of the most effective tool for converting potential leads into loyal customers The sales process has changed—just ask the ghost of the cold call. Consumers now have the world’s most powerful search engine at their fingertips, and 60% of a buyer’s decision-making process is done before the sales funnel even starts. So …

Is Blogging Still a Thing?

by Team Yakkety Yak January 10, 2018

Why the mid-2000’s mainstay is still relevant for your brand It’s 2018, and our attention spans seem to barely span the length of a Snapchat. So it’s easy to assume that social media has eclipsed traditional blogging — but that’s a mistake that could cost you valuable traffic, engagement and SEO value. While the approach …

How to Measure Content Marketing Success

by Team Yakkety Yak October 29, 2017

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics …

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