Tag: boilerplate

Using Consistent Language for Your Brand

by Team Yakkety Yak October 02, 2018

Why it’s important and how it can help you deliver a more effective message You’ve spent the time establishing your brand, developing your mission statement and fine-tuning your look. But what about your tone and voice? By not using consistent language in your content, you leave your brand open to misinterpretations. The most successful brands …


Writing a Company Boilerplate

by Team Yakkety Yak December 06, 2017

How to choose the most important words about your company   A boilerplate is the standard description of a company and a key building block to a developed brand identity. How can one paragraph—and it should only be about one paragraph—carry so much weight? Not only is it central to a company’s “about” page, the …


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