Tag: analytics

3 Free Tools for Measuring Your Content Performance

by Team Yakkety Yak June 13, 2018

Because content analytics tools don’t have to cost you an arm and a leg. It’s no secret – measuring the performance of your content is critical to creating a successful marketing plan. Because of that, crafty salespeople will try to convince you it should cost a ridiculous amount of money, in order to make a …


4 Reasons to Break Up with Your Marketing Strategy

by Team Yakkety Yak May 23, 2018

Let’s be real: Breaking up is the worst. But while it can be messy and devastating at first, a few months down the line you’ll get over the sunk cost and be grateful that you did it. Four signs that it’s time to break up with your marketing strategy, including lack of growth in email lists, revenue, audience engagement.


Managing Your Metrics

by Team Yakkety Yak May 16, 2018

Tracking the performance of your marketing efforts is SO important to the overall health of your business. A monthly reporting structure will give you an idea of what is working, and what isn’t. Clear insights will help you craft a marketing strategy that continues to evolve and improve over time.


Measuring Content Marketing Success

by Team Yakkety Yak February 25, 2015

How to quantify your digital communication Measuring content marketing success takes more than looking at a single metric. Success doesn’t happen overnight, but rather in a slow and steady climb. In content marketing, there’s no start or end date as there is with a marketing campaign. Everything from blog posts, to e-newsletters, SEO work and social media …


Data, Analytics and Content Goals

by Team Yakkety Yak January 20, 2015

How content data should impact overall content goals The best part about digital marketing is the ability to track results through data. Analytics tools are evolving daily to track your content activity, from Google Analytics to Sprout Social, Facebook insights, Twitter data and more. This information provides information on your audience, including how they engage with …


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