Tag: Analytics

Managing Your Metrics

by Team Yakkety Yak May 16, 2018

Tracking the performance of your marketing efforts is SO important to the overall health of your business. A monthly reporting structure will give you an idea of what is working, and what isn’t. Clear insights will help you craft a marketing strategy that continues to evolve and improve over time.

Measuring Content Marketing Success

by Team Yakkety Yak February 25, 2015

How to quantify your digital communication Measuring content marketing success takes more than looking at a single metric. Success doesn’t happen overnight, but rather in a slow and steady climb. In content marketing, there’s no start or end date as there is with a marketing campaign. Everything from blog posts, to e-newsletters, SEO work and social media …

Data, Analytics and Content Goals

by Team Yakkety Yak January 20, 2015

How content data should impact overall content goals The best part about digital marketing is the ability to track results through data. Analytics tools are evolving daily to track your content activity, from Google Analytics to Sprout Social, Facebook insights, Twitter data and more. This information provides information on your audience, including how they engage with …

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