Starting an AdWords Campaign for Your Business

Navigating the process of AdWords and Content Marketing

Paid search advertising is one of the best ways to drive the right people to your website. Alongside SEO and content marketing efforts, creating a Google AdWords campaign lets you reach new customers who are seeking your services  on the internet. Additionally, a successful AdWords campaign has the power to grow your business by increasing leads and building a better understanding of from where your audience is coming. While  mastering the art of AdWords isn’t something that happens overnight, let’s walk through the basics.

AdWords is simply Google’s advertising platform that allows anyone with a gmail account to create unique, customized advertisements to be displayed on Google search bars and websites. Working within a daily budget, one only pays for AdWords when someone clicks on your ad. Advertisers can use multiple variations of copy to measure which ad generates the most leads. It can even be geo-targeted so people within a designated city or region see your posts. Google AdWords allows users to target keywords with customized ad copy, improving search engine results across a wide range of topics.

While the process of implementing AdWords is relatively simple, a campaign of this nature takes time to maximize the results and the budget at hand. Research different keyword combinations to try out a variety of options. This process will give you a better idea of what customers are searching for. Then, target your ads to the location of the customers you want to reach. Ensure your ad copy (headline, two lines of text and an URL) is correct, filled with keywords and working links. Then, review everything, enter the billing information and boom: your ad is published.

Creating a successful campaign in AdWords isn’t just about publishing and hoping for the best. There’s a lot of testing, tweaking and measuring of results that happens in the interim. While time consuming, the beauty of an AdWords campaign, is that it is very easy to see where your advertising spend is going to pack the most punch. When used alongside other marketing efforts, like a content program, social media and SEO, AdWords has the potential to turn Google searchers into full-blown, new customers.

Interested in learning more? Contact Yakkety Yak to get started.

 

Suggested Stories

Why Your Business Needs a 12-Month Content Marketing Strategy

Read More

How Impact Videos Can Transform Your Fundraising Strategy

Read More
Reduce Reuse Repurpose Content

How to Repurpose Your Best Content

Read More
5 Tips for Effective Fundraising Videos (1)

5 Tips for Effective Fundraising Videos

Read More
Why Blogging Is Important: Does Blogging Still Matter for Your Business? (Open laptop with decorative designs)

Why Blogging Is Important: 5 Huge Benefits of Blogging for Business

Read More

Why You Need a Video Content Strategy and How to Get Started

Read More
Blog Headline Tips: Computer sitting on a table open to a blog

3 Blog Headline Tips to Catch Readers’ Attention and Increase Traffic

Read More

What is an SEO Site Audit and Why Does Your Brand Need One?

Read More
2D Animation for Beginners: 3 different animations of the Yakkety Yak logo

How to Elevate Videos With 2D Animation

Read More
How to write a great blog post. Woman writing at desk.

How to Write a Great Blog Post

Read More
Why is SEO Important: People using computers

Why Is SEO Important for Small Business?

Read More
Content Marketing and Storytelling Like a Journalist

How to Approach Content Marketing and Storytelling Like a Journalist

Read More
Wrapping Up Your Marketing Year

Wrapping Up Your Marketing Year

Read More

3 End-of-Year Blogs You Can Write Now

Read More
Free Marketing Toolkit

Free Marketing Tools for Nonprofits and Small Businesses

Read More