Marketing Strategy

We’ll Develop Your

Not sure where to start with your marketing strategy? We’ll communicate your brand messaging to the people who need to hear it most—in a way that incites empathy and inspires action. Whether your goal is increased donations, sales, growing your audience or all of the above, Yakkety Yak can help your brand develop an overall game plan for success. We specialize in purpose-driven businesses and nonprofits.

Schedule a 45-Minute
Marketing Consultation

Marketing Strategy Services

Overall Marketing Game Plan
Big Picture Brand Strategy
Opportunity Analysis
Target Audience Identification
Brand Messaging
Content Audit
Determining Marketing Channels
Nonprofit Fundraising Strategy
Board Alignment via Stakeholder Interviews

Messaging that Tells

Your Brand Story

Through interviews with your brand’s stakeholders, thoughtful analysis of your mission and goals, and market research, we can develop your brand’s identity and implement it across your communication channels. We’ll craft brand messaging that fits your big picture. Brand messaging includes boilerplate language to make sure the way you talk about your brand stays consistent from website copy to press releases and news articles.

Grow and Nurture

Your Target Audience

Powerful strategy is specifically crafted with the target audience in mind. Through careful analysis, we’ll get to know your audience’s demographics and values to determine which marketing channels provide the greatest organic and paid opportunities for your brand. Then, we’ll develop a marketing strategy that’s focused on connecting with them deeply through messaging that’s relatable, relevant and real.

Make Your Goals

a Reality

A multi-channel brand strategy can take your organization’s goals to the next level, whether conversions, donations or sales. It begins with meeting your customers where they are—knowing their values and the problem you solve for them. We’ll tailor your message and medium directly to your ideal customers so you can grow your audience, scale your organization and focus on the milestones.