Project Brief

With a new brand and product launch, the team at Lake Effect needed a brand identity and a website to match. They brought in the Yakkety Yak team to bring the branding to life.

How We Helped

Brand Strategy
Content Creation
Graphic Design
Email Marketing
Lead Generation
Paid Search
Social Media
Video & Multimedia
Website Design

The Opportunity

Lake Effect had a brand new product that revolutionizes the use of cold and compression therapy in easy to use products. We had to figure out a way to tell that story to patients and healthcare providers to launch the line into the marketplace.

The Outcome

We created a name and branding suite reminiscent of brisk Lake Michigan winters. These elements translated into an e-commerce site where both doctors and patients can discover how-to videos, step-by-step illustrations and custom literature.


Products Launched


Videos Created 


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