With a new brand and product launch, the team at Lake Effect needed a brand identity and a website to match. They brought in the Yakkety Yak team to bring the branding to life.
How We Helped
Lake Effect had a brand new product that revolutionizes the use of cold and compression therapy in easy to use products. We had to figure out a way to tell that story to patients and healthcare providers to launch the line into the marketplace.
We created a name and branding suite reminiscent of brisk Lake Michigan winters. These elements translated into an e-commerce site where both doctors and patients can discover how-to videos, step-by-step illustrations and custom literature.