Project Brief
The International Concussion Society is dedicated to providing reliable information related to concussion prevention, diagnosis and treatment. Yakkety Yak helped launch their website, Concussion.Org, to bring awareness to this invisible injury.
How We Helped

The Opportunity
The International Concussion Society aims to be the most prolific global concussion organization through its website Concussion.Org. This gave Yakkety Yak the opportunity to develop a multifaceted education campaign to reach their audience of parents, coaches, children and professionals.

The Outcome
With the help of the Yakkety Yak, the International Concussion Society is positioned as the world’s number one destination for information on concussion as the result of strategic branding, content creation and email marketing.
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