Project Brief

The American Brain Foundation’s Commitment To Cures event is their largest fundraising event of the year. In 2020, they needed to host the event virtually due to COVID-19 and enlisted Yakkety Yak’s help to make that happen.

How We Helped

Graphic Design
Website Design
Email Marketing
Paid Search & Social
Social Media

The Opportunity

As a nonprofit, the American Brain Foundation leans heavily on donors and fundraising events to raise money to support their mission and work towards life without brain disease. However, in the midst of the global COVID-19 pandemic, their largest annual fundraising event had to be canceled. Instead of throwing in the towel, they decided to rise to the challenge and brought Yakkety Yak in to turn their most important in-person fundraising event into a successful virtual event.

The Outcome

The Yakkety Yak team worked with the American Brain Foundation to develop a comprehensive virtual program. YY created pre-event promotions and calls for fundraising, developed the virtual experience destination on the American Brain Foundation website and managed the live event. As a result, the American Brain Foundation exceeded its fundraising goals for the event and has added virtual events to its mix of communications moving forward.


Total Dollars Raised


Event Page Visitors

Screen Shot 2020-12-21 at 1.22.18 AM

Check out More!

Cara UnGala

Nonprofit Cara's Annual Gala is one of its largest fundraising events. Due to the pandemic, we worked together to turn a formal event into an engaging digital experience.

Dr. Jordan C. Carqueville

Yakkety Yak helped Chicago's leading dermatologist Dr. Jordan C. Carqueville create her website and online presence to connect with her patients.

American Migraine Foundation

The American Migraine Foundation partnered with Yakkety Yak to help establish migraine as a disabling disease.

Windy City Nanny

Florence Ann Romano, the Windy City Nanny, worked with Yakkety Yak to launch her brand as a national childcare expert.

Ashland Breast Pumps

Ashland Breast Pumps hired Yakkety Yak to help moms all over the U.S. find the right insurance-covered breast pump for them.

Ali: A Life

When author Jonathan Eig approached Yakkety Yak about marketing his newest masterpiece “Ali: A Life,” a comprehensive biography of Muhammad Ali, we jumped at the chance.

American Headache Society

The American Headache Society is dedicated to advancing the field of headache and facial pain. Yakkety Yak helps engage Society members via content creation.

International Concussion Society

The International Concussion Society is dedicated to providing reliable information related to concussion prevention, diagnosis and treatment.