Project Brief

To tell an incredible story, you need the right platform. Yakkety Yak produced and promoted an original podcast series to highlight author Jonathan Eig’s work and garner interest ahead of the book’s release.

How We Helped

Content Creation
Lead Generation
Video & Multimedia

The Opportunity

New York Times bestselling author, Jonathan Eig, asked Yakkety Yak to promote the release of “The World’s Greatest,” Ali: A Life. We recorded, developed and promoted several engaging podcasts to draw listeners in without revealing the whole story.

The Outcome

We created engaging, original content marketing and a complementary promotional plan to raise awareness about the book’s release.


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