Project Brief

To tell an incredible story, you need the right platform. Yakkety Yak produced and promoted an original podcast series to highlight author Jonathan Eig’s work and garner interest ahead of the book’s release.

The Opportunity

New York Times bestselling author, Jonathan Eig, asked Yakkety Yak to promote the release of “The World’s Greatest,” Ali: A Life. We recorded, developed and promoted several engaging podcasts to draw listeners in without revealing the whole story.

The Outcome

We created engaging, original content marketing and a complementary promotional plan to raise awareness about the book’s release.


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Cara UnGala

Nonprofit Cara's Annual Gala is one of its largest fundraising events. Due to the pandemic, we worked together to turn a formal event into an engaging digital experience.

American Brain Foundation

Yakkety Yak helped pivot the American Brain Foundation's largest annual fundraiser to a successful online event.

Dr. Jordan C. Carqueville

Yakkety Yak helped Chicago's leading dermatologist Dr. Jordan C. Carqueville create her website and online presence to connect with her patients.

American Migraine Foundation

The American Migraine Foundation partnered with Yakkety Yak to help establish migraine as a disabling disease.

Windy City Nanny

Florence Ann Romano, the Windy City Nanny, worked with Yakkety Yak to launch her brand as a national childcare expert.

Ashland Breast Pumps

Ashland Breast Pumps hired Yakkety Yak to help moms all over the U.S. find the right insurance-covered breast pump for them.

American Headache Society

The American Headache Society is dedicated to advancing the field of headache and facial pain. Yakkety Yak helps engage Society members via content creation.

International Concussion Society

The International Concussion Society is dedicated to providing reliable information related to concussion prevention, diagnosis and treatment.