A Podcast for Your Brand

Grab some mics and get ready to hit record – today we’re talking podcasts.

Podcasts are crazy popular right now. Chances are if you have two ears and some headphones, somebody has given you a podcast recommendation (or even asked you to listen to theirs!). As of 2017, 67 million Americans listened to podcasts monthly and that number is set to rise this year. What makes podcasts so great is that they can be about anything at all, from pop culture digests or murder mystery-thrillers. They can also be used as a marketing tool that furthers the influence of your brand.

Starting a podcast is simple, inexpensive and it connects you to an audience that is 100% tapped into what you’re saying. Most people listen to podcasts performing tasks that prevent them from consuming any other type of media, like running or cooking. In a world where most people scroll through Instagram on their phone with Facebook open on their laptop and their TV on in the background, that type of connection is rare and invaluable.

Last week, our intern finally finished season 2 of Serial and decided to see if he had what it takes to become the next Sarah Koenig. It didn’t pan out exactly the way he had hoped, but he learned some pretty great stuff along the way:

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