Picking the Right Instagram Influencer

Partnering with an #InstaCeleb can pay off big, as long as you can tell the difference between the real and the fakes.

You cannot deny the power of Instagram influencers. Their beautifully curated 1:1 photos generate a lot of business, and they’re making the money to show for it. According to influencer analytics platform Captiv8, an Instagram user with 100,000 followers will usually request around $5,000 for a post made in partnership with a brand. But before you hand over that kind of cash to your favorite Insta influencers, make sure they produce content that is relevant to your brand, share a similar target audience and have the potential to make you the return you need.

Unfortunately, there are sneaky ways people can go about faking their reach. Bots and purchased followers can make it hard to tell who can really help take your brand to the next level, so it’s important to stay on your toes. Check their follower count and see how it compares to the average amount of likes and comments they get per photo. If their level of engagement seems oddly low, chances are their following isn’t as active as they’ve lead you to believe.

Our intern, Yakkets, recently went scouting for potential partnerships, and artfully dodged the phonies until he found a match made in Instagram-marketing heaven. We’re super proud of his progress, so we’ll let him show you how it’s done:

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