LinkedIn 101

3 ways to get the most out of your LinkedIn profile

LinkedIn is not only an excellent platform for connecting with other professionals and searching for new career opportunities, but it is also a place to establish your credibility as a brand and business owner online. Given LinkedIn’s is one of the largest business publishing platforms in the world, utilizing the platform effectively can ensure that you generate new business and grow an audience of dedicated readers. Here’s how:

Publishing Content

From status updates to long-form content, publishing and establishing your presence on the platform is a solid first step to becoming an industry expert. Status updates can include article shares, mentions of influential people or events you are attending. This is not the place to spam your connections with what you’re having for dinner or a picture of your latest shopping haul. Keep things insightful, interesting, and valuable. Published posts are a way to share articles and blog posts that you have written. This is a great way to show your expertise on the subject matter of your brand, engage your audience for a longer period of time, and include a call-to-action to turn your audience into customers.

Engage with Connections

Once you start publishing and sharing your expertise, engage with your connections through their communications on your posts and updates. Whether you answer questions, participate in a conversation, or reach out to them with a private message, your commitment to their interest adds to their trust in you as a leader and expert. Another great way to engage with LinkedIn users is through LinkedIn groups. Find groups related to your industry, product, or service, then join and enter into the conversation. Establishing yourself as an authority in these communities will lead to increased readership and engagement on your own posts and updates.

Measure Results

After putting your valuable information out there,  measure how your content is performing amongst your connections. LinkedIn has fantastic metrics for business and personal accounts. From your own publications, you can see what type of readers you are attracting based on industry, job title, location, and the top traffic resources. You can measure posts side-by-side to see which topics are achieving higher reach and recognition or generating more discussion and engagement. Find out what is working by measuring your results so you can give your audience more of what they want and save yourself time by not publishing content that goes unnoticed.

LinkedIn is one of our favorite platforms for publishing credible and valuable content. Contact us for more information on how to get started and find us on LinkedIn. We’ll help you kick off 2016 in a big way.

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