Director of SEO

Are you inspired to solve problems and help companies grow? Do you geek out on mastering Google’s latest algorithm and on optimizing the performance of great content? Are you a builder who thrives on becoming a key player on a small, high-growth team? If so, then you could be exactly who we’re looking for.

As Yakkety Yak’s Director of SEO, you’ll lead our organic content performance across multiple channels and clients. From owning our SEO strategy to running multi-channel marketing campaigns to assisting in website and newsletter updates and reporting, you’ll be able to flex your skills to provide tangible results for our clients. You’ll have a strong understanding of the digital ecosystem on the paid and organic side, you stay on top of the latest digital trends, and you love collaborating with great writers to develop high-performing content that drives results. Most of all, you will be able to contribute to the growth strategies of multiple purpose-driven brands

We don’t have all the answers and we don’t expect you to, either. We do expect that you’ll show up ready to take initiative, self-educate, and have some fun along the way.

Job Description

What You’ll Do

  • Upholding our company’s values of curious, accountable, authentic, committed and kind
  • Lead and own the SEO performance, strategy, and results for all Yakkety Yak clients
  • Provide daily, weekly, and monthly reporting of organic conversions, applications, traffic, and rankings across multiple clients
  • Work with the content team to execute all onsite and offsite web projects including organic marketing strategies, content creation, technical SEO projects, link building, speed improvements, and indexation of all web properties.
  • Integrate performance with CMS and help elevate best practices
  • Be at the forefront of digital and SEO updates and create recommendations and execution plans for our clients — then execute on these ideas
  • Educate content team on best practice and implement process for content creation that keeps SEO top of mind
  • Oversee SEO updates and optimization, including website redirects, basic HTML edits and content upload and management
  • Build SEO-focused team as needed
  • Work alongside our web designers, project managers and developers to provide SEO analysis and provide recommendations for the technical details of website and web page 
  • Assist in basic website and landing page updates across various platforms
  • Measure e-commerce performance for select clients
  • Work alongside our content and analytics team to create, analyze and execute digital marketing campaigns for our clients
  • Review and analyze organic social media and newsletter performance and provide content recommendations 
  • Work with our in-house and freelance writers and account managers to perform keyword research and identify topics, craft keyword strategies and implement those strategies by optimizing content for organic search and SEO best practices for client business objectives
  • Track content and campaign performance on multiple channels to identify new opportunities and make data-driven client recommendations 
  • Work with our SEM team to evaluate the success of paid ad campaigns and identify opportunities to synchronize organic and paid efforts
  • Work with Content, Social Media, Traditional Media, and Paid Search teams to create a uniformed approach and message to all marketing channels.
  • Contribute to monthly client reports to showcase key outcomes and establish goals to drive performance
  • Work with IT and development teams to manage technical projects because we need a hero!
  • Take pride in educating the content team, interns and marketing associates on best practices and strategies in SEO and analytics.

Job Requirements

Technical Expertise

  • At ease with organic and paid digital and analytics platforms, including Google Analytics, SEMRush, Moz, Google Keyword Planner, Google Ads, Google Search Console, SEOClarity, and Facebook Ad Manager (And more! You tell us what you need to be successful!)
  • Experience with content management systems (including WordPress and Squarespace) and email service providers (Hubspot, Mailchimp and Pardot preferred)
  • Basic knowledge of web hosting, web domains, HTML and CSS is a plus 
  • Google Analytics Certified
  • Market Motive Analytics Certified

What We’re Looking for in You

  • Loyal team player who is ready to roll up their sleeves!
  • Bachelor’s degree in a relevant field or equivalent work experience
  • 7-10 years of relevant experience
  • Experience with content management systems (including WordPress and Squarespace) and email service providers (Hubspot, Mailchimp and Pardot preferred)
  • Basic knowledge of web hosting, web domains, HTML and CSS is a plus 
  • Experience conceptualizing, implementing, and reporting on sophisticated multi-channel digital marketing campaigns
  • Veteran worker with command of best practices in brand strategy, user-focused web design, and multi-touch digital brand experiences
  • Desire to be a key contributor on a small team and a subject matter expert on all things digital performance
  • Excellent organizational skills to work independently and manage projects from multiple clients with many moving parts
  • Ability to confront any hurdles with a calm, positive mindset and a sense of confidence

What You’ll Love About Us

We believe in taking care of our team. Our benefits include: 

  • Market-leading healthcare benefits, including medical, dental, vision–and pet insurance! Staying happy and healthy is a top priority.
  • Unlimited PTO. We work hard and deliver for our clients, but we also have families and lives outside the office. We also offer the opportunity to work from home when needed.

  • Market-leading parental leave policy. Who says you can’t grow your family while growing an agency.
  • Competitive compensation. We’re looking for top talent.
  • Loft-style office in West Loop Gate. Steps from Union Station, multiple CTA stops and all that West Loop has to offer.

About Yakkety Yak

Yakkety Yak is a full-service digital agency in growth mode. We fuse strategy and content production to craft high-impact stories for brands and businesses that care about doing good. Our full-service marketing team expertly combines multi-channel digital marketing to ignite empathy and inspire action. Curious, accountable, authentic, committed, and kind- we are building an environment where we can thrive together. 

Yakkety Yak is proud to be an Equal Opportunity/Affirmative Action employer. Yakkety Yak recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

To Apply:

  • Upload a copy of your resume
  • Include a cover letter outlining 5 reasons why you are a good fit for our team
  • Submit a link to recent articles, sample work product or professional website

Interested in a Job?

Apply Now!