by Team Yakkety Yak July 28, 2015
Have you ever read a blog post, listened to a podcast, watched an inspiring YouTube video or received an email from a “stranger” and felt like they were talking directly to you? It’s because these marketers have identified unique qualities in their ideal customer and are sending targeted messages to reach you specifically.
Don’t believe us? Think about those you are obsessed with following online and the newsletters you didn’t think twice about subscribing to, and we bet they have something in common: These brands and marketers are very clear on three things when it comes to reaching their target audience:
All three areas play off each other equally, but we believe the best way to begin is to identify your target audience, so you can communicate with them authentically. As a small business owner or branding specialist, most likely you already have a handle on what makes your business different or its contribution. But you cannot build your company distinction without first understanding your target audience.
To help you get started, we developed a worksheet to help you answer those important questions about your ideal customer so you can reach them more effectively. Download your Identifying Your Target Audience Worksheet and then follow along.
Worksheet Tip: Don’t. Give. Up. Complete each section, even if it feels like a drag. You will be so thankful later when you are developing loads of amazing content that truly resonates with your readers.
Where to Start:
Get the Ball Rolling:
Why will they value your brand:
In the world of content marketing and building an online brand, getting detailed about your target audience is a pro’s tip for becoming more authentic, growing your following, gaining trust, and inevitably, making more money. Download our FREE worksheet Identifying Your Target Audience Worksheet to help guide you and make it a little easier. Now, grab your favorite beverage, print it out and start brainstorming about who you want to reach.