by Team Yakkety Yak April 04, 2018
Websites are not a luxury, they’re a necessity. The good news is that the days of hiring some expensive developer and waiting months to see your finished project are over. Over 80% of all consumers do some kind of online research before making purchase decisions, so it’s vital that your brand tell a story that resonates with potential clients and customers. Business owners now have a number of options that make creating a website simple and inexpensive.
We’ve tested quite a few of these web-hosting platforms, and no one has wowed us more than Squarespace. The affordable, versatile website builder and blogging platform completely cuts out the coding, meaning you can make a beautiful website no degree required.
The beauty of Squarespace is that you don’t have to be particularly tech savvy to navigate the interface. Even the biggest technophobe could set up a basic marketing website in as little as a day. All you need to go live is a home page, a short description of your company and some contact information—but, naturally, don’t stop there. Once your site is up and running, adding more information, like a blog or additional company information is as easy as pushing a button.
The other nice feature of Squarespace is that you don’t have to worry about polishing up on those design skills either. Just choose a template that aligns with your marketing goals, then tweak it to match your brand guidelines. All Squarespace templates are extremely flexible with the amount of changes that can be made, so customization is a breeze. Squarespace’s design function utilizes a modular drag and drop method, meaning even major edits can be made at any time with no coding involved. That means changes that might have taken you hours in trial and error will only take a few clicks.
Squarespace is also affordable. If your business is small or just starting out, there’s no sense in spending thousands for a custom coded website. Web hosting platforms give you everything you need at a fraction of the price. They also offer a free trial period, so you have time to give it a full test run before committing.
Having a functional website is the first step in getting found online. The good news is that you don’t have to put it off any longer. And when it’s time for some upgrades? Give us a call. We can kick up your branding and web design to take your business to the next level.