How To Repurpose Content

Why recycling content is the smartest move a content marketer can make

The goal of every content marketer is to create evergreen content that makes an impact on readers. If your blog topics are relevant and engaging, then it becomes suddenly easy to use the same content over and over again in different ways. When thinking about how to repurpose content, the best thing you can do as a content writer is to strategize upfront about how each topic you write about can be utilized in multiple outlets—then watch your engagement skyrocket.

Repurposing content is about modifying existing, successful content and adapting it in a new way. By giving old content new life, you extend the life of your message. For your audience, repurposed content allows you to share a fresh perspective in a different medium, perhaps even reach a new demographic altogether. Repurposed content also has strong SEO benefits, as you have a greater chance to target desired keywords when sharing content in multiple formats. Most importantly, when you post similar content in a variety of places, you strengthen your credibility and overall business message.

The repurposing process begins with your archive. Look through old, successful content, such as blog and social media posts until you find a piece or an idea that is worth either mentioning in a fresh new way. You could start by linking to an old blog post on social media with a useful  tip or pointer for your readers, or taking an idea that resonated with your readers and reworking it into a graphic . Then, consider a new medium where you can share and promote your new, reused information. A snippet of a blog post that received high traffic could be an even better podcast. A high-engagement Facebook post could be parlayed into an Pinterest infographic. Tweets can be transformed into eBooks, blog posts or even a webinar. The opportunities are endless.

Thinking outside the box with your content will save you time and maximize engagement over the course of your content program. Plus, it’s truly one of the best ways to stay relevant and in-touch with our audience. And now that you know this secret, hopefully, as you begin the content process, you will create content with the specific plan of eventually repurposing it for something new. Good luck!

About Yakkety Yak

Yakkety Yak LLC is a Chicago-based full-service content marketing company that produces custom written content for businesses, including blogs, website copy, case studies, newsletters, social media marketing, public relations and more. We want to be an extension of your marketing team to help you connect to end users and decision influencers, based on the principle of one common voice, for one target audience. Ready to get started? Let’s Yak.

Suggested Stories

Why Your Business Needs a 12-Month Content Marketing Strategy

Read More

How Impact Videos Can Transform Your Fundraising Strategy

Read More
Reduce Reuse Repurpose Content

How to Repurpose Your Best Content

Read More
5 Tips for Effective Fundraising Videos (1)

5 Tips for Effective Fundraising Videos

Read More
Why Blogging Is Important: Does Blogging Still Matter for Your Business? (Open laptop with decorative designs)

Why Blogging Is Important: 5 Huge Benefits of Blogging for Business

Read More

Why You Need a Video Content Strategy and How to Get Started

Read More
Blog Headline Tips: Computer sitting on a table open to a blog

3 Blog Headline Tips to Catch Readers’ Attention and Increase Traffic

Read More

What is an SEO Site Audit and Why Does Your Brand Need One?

Read More
2D Animation for Beginners: 3 different animations of the Yakkety Yak logo

How to Elevate Videos With 2D Animation

Read More
How to write a great blog post. Woman writing at desk.

How to Write a Great Blog Post

Read More
Why is SEO Important: People using computers

Why Is SEO Important for Small Business?

Read More
Content Marketing and Storytelling Like a Journalist

How to Approach Content Marketing and Storytelling Like a Journalist

Read More
Wrapping Up Your Marketing Year

Wrapping Up Your Marketing Year

Read More

3 End-of-Year Blogs You Can Write Now

Read More
Free Marketing Toolkit

Free Marketing Tools for Nonprofits and Small Businesses

Read More