Here are 4 ways your employees can put a face to your brand and rev up your audience.
Social media is a key tool for reaching your target market, but that doesn’t mean it can’t be fun at the same time. For a more human and relatable approach, incorporate employees into your social media strategy, putting a face to your brand and company. It can be hard to know where to begin when changing your social media plans, but here are a few easy ways to get started.
#1 Post Pictures of Your Employees
Show off the most important part of your brand: the people who make the magic happen. Incorporate your employees in social posts—whether it’s behind-the-scenes action, company culture or life outside the office. Having a staff outing? Snap a photo and post it. We love sharing how the Yak Pack spends their day.
Our client Rose Paving frequently posts about how members of their team uphold their standards of quality and company culture. Our favorite recent post: #BringYourKidToWorkDay. Showing a glimpse into what your company and your employees value in and outside of the office can encourage like-minded brands to sign up for your services.
Share your office’s personality, and the people who shape it, so your audience has faces to connect to the brand and the products that you create. Not only will it make your organization appear more personable and approachable, it’s fun for your staff and helps foster community.
#2 Organize Employee Takeovers
Who doesn’t love a look at what goes on behind the scenes? Give your audience an insider’s look at your company: Have an employee take you through an average day at your company, go over what they do or give a tour of the office. This gives clients a peek at what your office is like, promotes your business to potential clients and shows prospective employees what it’s like to work at your office. A carefully planned takeover can boost your brand and expose you to a brand-new audience (AKA your employee’s followers and connections.). But before launching your takeover, there are a few logistical points to consider, like how often you will post, the metrics you want to track and how you’ll promote and execute the takeover.
#3 Create a Unique Hashtag
Extend your reach on social media, and create a special hashtag that employees can use when posting about something company related. Keep it short and sweet, and make sure it makes sense—meaning it has something to do with your name or business. The hashtag corrals all of these posts and puts them in one place so that they’re easier to find later if needed for branding purposes in the future.
#4 Encourage Staff to Interact with Your Social Media
It’s the little things that count, and something as simple as having employees like, comment on and share your social media posts can have a huge impact on your business. Loving a Facebook status or favoriting a tweet takes less than a second, it allows the post to reach new people in your employee’s social network. Not only does this action expands your social reach, but it also shows that your employees care about your company. If you have regular clients or partners that you work with, encourage your staff to interact with them.
The more engaged your employees are with your company on social media, the bigger the effect. From drawing in prospective clients and employees to developing your brand and showing the human side of your work, employees can give your social media presence a big boost.
