Data, Analytics and Content Goals

How content data should impact overall content goals

The best part about digital marketing is the ability to track results through data. Analytics tools are evolving daily to track your content activity, from Google Analytics to Sprout Social, Facebook insights, Twitter data and more. This information provides information on your audience, including how they engage with your content. As content creators, it’s crucial to pull from this data to evaluate what is working and what is not, and create a custom program based on the results.

Because there’s so much data to analyze, such as impressions, clicks, likes, shares and comments, focus on the data that directly relates to your content goals. For those brands whose goals are to build a following on social media, it’s the new likes, comments and shares that matter most. On the other hand, if you’re looking to drive traffic to your blog, focus on clicks to the website and how long users stay on your page.

Dive deeper into your data to reveal what type of content your audience is clicking on. Look at the numbers before determining what types of links to share on those platforms that work best for your audience. If editorial posts don’t succeed but fun, bubbly links do, tweak your editorial calendar accordingly. In content marketing, nothing is more important than sharing the right content to the right people at the right time.

Measuring data will reveal your brands successes and what areas could be improved upon. What’s so great about content marketing is that everything has a purpose and a measurable result. Yakkety Yak creates editorial calendars and maps out strategies, including short-term and long-term goals. With a bit of experimentation, testing and tweaking, data shows us what works, what doesn’t and how best to move forward with customized content for our clients.

About Yakkety Yak:

Yakkety Yak is a full-service content marketing company that produces custom written content for businesses, including blogs, website copy, case studies, newsletters, social media marketing, public relations and more. We want to be an extension of your marketing team to help you connect to end users and decision influencers, based on the principle of one common voice, for one target audience. Yakkety Yak helps you find the words you were looking for —so let’s YAK.

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