The Daily Herald Business Ledger Features Yakkety Yak CEO Ashley Logan

Ashley breaks down the building blocks of a great digital marketing strategy

Is your website getting noticed by your target audience? If not, it may be time to rethink your digital strategy. In the article Paid vs. Organic Search: The Building Blocks of a Great Digital Marketing Strategy from the Daily Herald Business Ledger, Yakkety Yak’s CEO and Founder Ashley Logan breaks down how you can start strategically thinking about your website to make it an asset for you and your business goals. 

That starts with getting your website to rank for what matters. To do this, you need a combination of both paid (think Google Ads) and organic (for example, SEO and content creation) to start moving the needle and getting you results. 

Check out the biggest highlights from the Daily Herald Business Ledger here, but don’t miss out on all the details in her full interview

Content Marketing: An ROI Champion 

Ashley notes that digital marketing costs 67% less than traditional marketing while generating about three times as many leads per dollar spent. This means that content marketing truly helps small businesses make the most of their time and money. That’s what we like to call a win-win!

The Importance of Digital Search

Digital search offers businesses a significant traffic source, Ashley explains. Think of Google as a solutions-provider designed to give users the most relevant information for their query. By creating content that answers these questions, businesses can draw in more traffic.

Go the Distance with Organic Search

Focus on the search terms that are most relevant to your business and then use them to create relevant content that attracts searchers, Ashley advises. To succeed with organic, you have to figure out what your audience needs and then deliver it. Along with a sound strategy, meaningful content and a well-designed website, organic visibility helps set the foundation for sustained (and affordable!) growth.

At Yakkety Yak, we bring strategy, content development and digital marketing together to create high-impact brands. Need help boosting your brand’s digital presence? Let’s talk. 

Suggested Stories

Surviving Social Distancing

What the Yak Pak’s Talking About While Social Distancing

Read More
COVID-19 Update

Our COVID-19 Action Plan

Read More
YY Women in Business Event

The Women of Yakkety Yak Attend Bizwomen Mentoring Monday

Read More
February 2020 Employee of the Month

Our February Employee of the Month: Maribel Leddy

Read More
Year in Review 2019

Year in Review: Looking Back at 2019

Read More

How Yakkety Yak Gives Back

Read More
Happy Birthday Yakkety Yak gif

Five Years Slangin’ Content

Read More
a red paper plane flying faster than five white paper planes

A Year in Review and Our 2019 Goals

Read More
2019 color of the year - living coral

2019 Color of the Year: Living Coral

Read More
Yakkety Yak Gives Back

Announcing Yakkety Yak Gives Back

Read More

New Yakkety Yak, New Yak

Read More
Yakkety Yak Logo with updated branding

(Re)Introducing Yakkety Yak

Read More

Yakkety Yak featured on WGN Radio’s Technori LIVE

Read More