Ashley breaks down the building blocks of a great digital marketing strategy
Is your website getting noticed by your target audience? If not, it may be time to rethink your digital strategy. In the article Paid vs. Organic Search: The Building Blocks of a Great Digital Marketing Strategy from the Daily Herald Business Ledger, Yakkety Yak’s CEO and Founder Ashley Logan breaks down how you can start strategically thinking about your website to make it an asset for you and your business goals.
That starts with getting your website to rank for what matters. To do this, you need a combination of both paid (think Google Ads) and organic (for example, SEO and content creation) to start moving the needle and getting you results.
Check out the biggest highlights from the Daily Herald Business Ledger here, but don’t miss out on all the details in her full interview.
Content Marketing: An ROI Champion
Ashley notes that digital marketing costs 67% less than traditional marketing while generating about three times as many leads per dollar spent. This means that content marketing truly helps small businesses make the most of their time and money. That’s what we like to call a win-win!
The Importance of Digital Search
Digital search offers businesses a significant traffic source, Ashley explains. Think of Google as a solutions-provider designed to give users the most relevant information for their query. By creating content that answers these questions, businesses can draw in more traffic.
Go the Distance with Organic Search
Focus on the search terms that are most relevant to your business and then use them to create relevant content that attracts searchers, Ashley advises. To succeed with organic, you have to figure out what your audience needs and then deliver it. Along with a sound strategy, meaningful content and a well-designed website, organic visibility helps set the foundation for sustained (and affordable!) growth.
At Yakkety Yak, we bring strategy, content development and digital marketing together to create high-impact brands. Need help boosting your brand’s digital presence? Let’s talk.