A step-by-step process to set up your content marketing sales funnel
A content marketing sales funnel is a set of tools and processes that attract an audience, grow your customer base, and ultimately increase sales and revenue with a consistent content marketing strategy. In order to see your content marketing sales funnel flourish, you need a foundation and a plan to follow. Here, we will explain the building blocks of your content marketing strategy that will result in increased results with your customers and prospects.
The 6 Steps to create a successful content marketing sales funnel:
Step 1: Create Your Website
Your website is the foundation for your content marketing efforts. It houses your services and profile, a bountiful blog, and the landing pages that convert to sales. Without a website, you’re automatically losing out on business since 97% of consumers research products or services online before they buy.
Create a visually appealing website with captivating web copy to attract your best audience.
Step 2: Blog You Heart Out… Regularly
A blog is the number one way to establish credibility and gain trust from your website visitors and social media followers. Show your audience that you are well-researched and understand what is materially important in your industry. Having a consistent blog is the best way to increase consumer engagement as well as your website’s search engine optimization.
We recommend an editorial calendar to keep you on schedule for creating regular and relevant blog content.
Step 3: Reach a Vast Audience on Social Media
Social media is a helpful–and almost necessary–way to get more visitors to your blog and website. It also provides a platform for you to interact with your consumers in a more casual environment. With 1 in 3 consumers using social media to get help and insight from a business, you’re missing out if you don’t already have a stellar presence on at least one of the social platforms.
Find the best social platforms for your business and target audience and kick off your strategy to start attracting a loyal audience and more website visitors.
Step 4: Target Your Audience Through Email
Email marketing is the best way to speak directly to your target audience. When website visitors go through the process to opt-in to your newsletter or email campaign, they are the exact individuals who want and will read your content because they made the conscious decision to subscribe. There’s no better way to reach a large group of people who are eager to hear about your recent product launch or speaking engagement than through email marketing.
Include pop-up forms or enticing subscription boxes on your website and throughout your blog posts to grow your email list.
Step 5: Create Die-Hard Marketing Collateral
Marketing collateral comes in more forms than physical brochures and posters. Although those physical forms serve their purpose, online marketing collateral can help you grow your email list and even convert sales through calls to action (CTAs) and landing pages. Create premium–higher quality–content that only your email subscribers can receive and watch the emails flood in.
Step 6: Advertise To Reach The Masses
Overall, content marketing is an extremely low-cost way to reach a targeted audience online, but the ever-changing social algorithms and competing businesses that are also embracing the power of content marketing will keep you on your toes. Advertising through social media and pay-per-click (PPC) is a cost-effective way to reach a greater audience beyond the direct connections on your social networks.
The content marketing sales funnel requires a variety of platforms and a whole lot of organization. Knowing how each of these steps fit together to create the most effective content marketing strategy will have you at an advantage. Yakkety Yak is a full-service content marketing firm and we have an industry-leading strategy that is sure to bring you more business. We’ve been doing this for years and have a staff of experts who aren’t afraid to hit Publish. Contact us to learn more.