Category: Inbound Marketing

How to Craft Effective Landing Pages

by Team Yakkety Yak December 13, 2017

Landing pages are the hooks you use to snag new leads: make sure they’re prepped with the right bait   A landing page is a launchpad that converts website visitors into leads for your business. Landing pages are essential in inbound marketing because they gather leads, which you can then nurture with content, furthering the …

Launching a Company Newsletter

by Team Yakkety Yak September 06, 2016

How to take control of your company messaging In the world of digital communication, there is a lot of noise. Just think about your news feed on Facebook. And if you are one of the many dabbling in social media advertising, you learn really fast that if you want people to see your content, you …

Breaking Down the CTA

by Team Yakkety Yak June 16, 2016

The what, why and how behind the call to action What’s the point? That’s the question we ask ourselves when we see well-written, brilliantly positioned content consistently being published on a website or social media channel without ever prompting a call to action (CTA). Producing regular content is the biggest hurdle most businesses have when …

Building a Sales Funnel With Social Media

by Team Yakkety Yak May 10, 2016

How to build a sales funnel using social media Social media has been an instrumental tool for online marketing. From building awareness and trust to receiving free advertising and third-party endorsements, social networks can cover the entire sales process at a sliver of what it costs to do traditional marketing and lead nurturing. In this …

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