Category: Inbound Marketing

Breaking Down the CTA

by Team Yakkety Yak June 16, 2016

The what, why and how behind the call to action What’s the point? That’s the question we ask ourselves when we see well-written, brilliantly positioned content consistently being published on a website or social media channel without ever prompting a call to action (CTA). Producing regular content is the biggest hurdle most businesses have when …


Building a Sales Funnel With Social Media

by Team Yakkety Yak May 10, 2016

How to build a sales funnel using social media Social media has been an instrumental tool for online marketing. From building awareness and trust to receiving free advertising and third-party endorsements, social networks can cover the entire sales process at a sliver of what it costs to do traditional marketing and lead nurturing. In this …


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