Category: Inbound Marketing

4 Reasons to Break Up with Your Marketing Strategy

by Team Yakkety Yak May 23, 2018

Let’s be real: Breaking up is the worst. But while it can be messy and devastating at first, a few months down the line you’ll get over the sunk cost and be grateful that you did it. Four signs that it’s time to break up with your marketing strategy, including lack of growth in email lists, revenue, audience engagement.


Managing Your Metrics

by Team Yakkety Yak May 16, 2018

Tracking the performance of your marketing efforts is SO important to the overall health of your business. A monthly reporting structure will give you an idea of what is working, and what isn’t. Clear insights will help you craft a marketing strategy that continues to evolve and improve over time.


The Power of Facebook Ads

by Team Yakkety Yak April 18, 2018

Combining Facebook advertising with best practices of inbound marketing is an unstoppable way of attracting leads using valuable content. We dig into targeting methods, and why Facebook ads are so successful and appealing to marketers.


Building Your Email List

by Team Yakkety Yak March 28, 2018

Email is a way to nurture leads into customers, and turn customers into evangelists – and it all starts with your list. The bigger your email list, the more people you’ll expose to your high-converting content. If your content isn’t robust, targeted and driving leads and new business, it’s time to make some changes.


SEO Red Flags

by Team Yakkety Yak February 28, 2018

It is easy for unscrupulous SEO “strategists” to take advantage of businesses looking for help boosting their search ranking. Here are the top red flags that indicate your SEO “gurus” may not be doing what they promised.


The Four Elements of Inbound Marketing

by Team Yakkety Yak January 17, 2018

The 4 elements of inbound marketing are building buyer personas, tracking the buyer’s journey, and creating and leveraging remarkable content.


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