5 Elements of a Successful Promotional Email
by Team Yakkety Yak November 20, 2018
A great promotional email starts with a good idea and ends with an engaging call to action. Here’s how to craft one of your own.
Lead Nurturing: The New Age of Marketing
by Team Yakkety Yak October 09, 2018
Everything you ever wanted to know about lead nurturing: what it is, how it works and why you need to create a strategy for your brand today.
Landing Pages: As Told By The Wizard of Oz
by Team Yakkety Yak September 18, 2018
Guide your website visitors through the sales funnel like Dorothy on the yellow brick road.
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The Importance of Lead Generation
by Team Yakkety Yak July 24, 2018
Drawing customers in takes a nuanced approach called lead generation. Here are 3 easy ways to turn strangers into your brand’s biggest fans.
4 Reasons to Break Up with Your Marketing Strategy
by Team Yakkety Yak May 23, 2018
Let’s be real: Breaking up is the worst. But while it can be messy and devastating at first, a few months down the line you’ll get over the sunk cost and be grateful that you did it. Four signs that it’s time to break up with your marketing strategy, including lack of growth in email lists, revenue, audience engagement.
Managing Your Metrics
by Team Yakkety Yak May 16, 2018
Tracking the performance of your marketing efforts is SO important to the overall health of your business. A monthly reporting structure will give you an idea of what is working, and what isn’t. Clear insights will help you craft a marketing strategy that continues to evolve and improve over time.