Category: Content

Starting an AdWords Campaign for Your Business

by Team Yakkety Yak January 15, 2017

Navigating the process of AdWords and Content Marketing Paid search advertising is one of the best ways to drive the right people to your website. Alongside SEO and content marketing efforts, creating a Google AdWords campaign lets you reach new customers who are seeking your services  on the internet. Additionally, a successful AdWords campaign has …


The Perfect Blog Post

by Team Yakkety Yak November 08, 2016

How to write a blog post that gets attention. Everyone is talking about the value of blogging in business. Content Marketing is the new “it” phrase of digital communication and blogs are at the epicenter of the conversation. But as content continues to climb the charts as a check point for business marketing, it’s important …


Search Engine Optimization 101

by Team Yakkety Yak August 30, 2016

Understanding the key elements of SEO Search engine optimization (SEO) can be a convoluted term. You may know it’s important, especially when looking to grow your business’s reach and credibility online, but you may not completely understand what it is. Investing in someone who is going to “improve our SEO” sounds like a great solution, …


The Content Marketing Sales Funnel: The Process

by Team Yakkety Yak August 02, 2016

A step-by-step process to set up your content marketing sales funnel A content marketing sales funnel is a set of tools and processes that attract an audience, grow your customer base, and ultimately increase sales and revenue with a consistent content marketing strategy. In order to see your content marketing sales funnel flourish, you need …


5 Simple Tips to Get Your Website to Convert

by Team Yakkety Yak July 12, 2016

What you need to do to have a high converting website A website is home base for all your business needs. It’s a landing page for curious prospects, a library for interested followers, a shop for intrigued customers, and a source of credibility for considering clients. Some company websites are the face of their business, …


Building Blocks of a Content Marketing Campaign

by Team Yakkety Yak June 07, 2016

A content marketing campaign contains many moving parts. It’s not just about the content, though having high quality content is the bread and butter of a successful campaign. The truth is, you can’t do much without a carefully designed website, attention grabbing copy, an addictive social media presence and effective marketing collateral—all of which make …


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