Category: Content

How to Measure Content Marketing Success

by Team Yakkety Yak October 29, 2017

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics …


How Custom Landing Pages Will Bring You More Success

by Team Yakkety Yak October 12, 2017

This month we broke down the call to action (CTA) and showed how it plays an important role in guiding website visitors to take the first step in entering your sales funnel. The exchange is a simple process of submitting their email for a valuable piece of premium content, but you’ll need a little more …


Video as the Future of Content Marketing

by Team Yakkety Yak September 28, 2017

Part 1: The Value of Using Video as Content for Your Business Video is the tool taking the content marketing world by storm. It’s the most widely used type of content on social media today, converts the highest percentage of leads and often gets the most engagement. Why? Because when a video is done right, it …


10 Content Marketing Mistakes

by Team Yakkety Yak September 13, 2017

What mistakes to avoid when getting started in content marketing Content comes in a lot of forms. All of the different avenues of producing and distributing it, leaves some pretty serious room for error. So whether you are writing content for your blog, copy for your website, or creating other forms of content like podcasts …


Using an Editorial Calendar for your Business’s Content

by Team Yakkety Yak September 06, 2017

How to use an editorial calendar to keep from getting overwhelmed by your content strategy When embarking on the journey of content marketing for your business, it’s easy to become overwhelmed with all of the ideas you have for blog and social media content. Suddenly, every bit of your day becomes blog inspiration, food for …


The Power of White Papers

by Team Yakkety Yak August 23, 2017

3 reasons to create downloadable premium content The full-suite of digital marketing is made up of many nuances, processes, and parts. First, you have your social media accounts which draw people in, then you have your blog that brings the traffic from search engines and builds relationships with your audience while they keep coming back …


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