Category: Content

Email Isn’t Dead

by Team Yakkety Yak March 21, 2018

Email marketing is essential to your brand. With email, you can target leads with tailored messages developed with the goal of pushing them further down the sales funnel.


Vlogging 101

by Team Yakkety Yak January 31, 2018

Making a vlog that’s entertaining and informative takes planning, skill and a little bit of magic. There’s a big difference between a rambling selfie rant and a well-planned vlog that conveys a specific, useful message. Figure out why you’re making this video long before you hit “record.”


Is Blogging Still a Thing?

by Team Yakkety Yak January 10, 2018

Blogging builds a personal relationship between your brand and it’s audience, and people are more likely to share information with a brand they trust. While the approach has changed, blogging has never been more important. Here’s how blogging can help your business in 2018.


How to Measure Content Marketing Success

by Team Yakkety Yak October 29, 2017

3 simple ways to measure content marketing success Possibly the greatest aspect of content marketing is the ability to track success, views and engagement on almost platform. Metrics tell us exactly what content is most engaging to each audience, which in turn can help us develop a more effective strategy. At the most basic level, metrics …


How Custom Landing Pages Will Bring You More Success

by Team Yakkety Yak October 12, 2017

This month we broke down the call to action (CTA) and showed how it plays an important role in guiding website visitors to take the first step in entering your sales funnel. The exchange is a simple process of submitting their email for a valuable piece of premium content, but you’ll need a little more …


Video as the Future of Content Marketing

by Team Yakkety Yak September 28, 2017

Part 1: The Value of Using Video as Content for Your Business Video is the tool taking the content marketing world by storm. It’s the most widely used type of content on social media today, converts the highest percentage of leads and often gets the most engagement. Why? Because when a video is done right, it …


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