Category: Content

Using Video as Part of Content Strategy

by Team Yakkety Yak November 25, 2014

Why it’s important to use video as part of a content strategy  Video is an incredibly powerful medium. It gives vibrancy to normal words, provides an exclusive look into businesses, humanizes your brand and at its core, tells a really great story. With so many unique features, including increased SEO ranking, it’s no surprise video …


The Editorial Calendar

by Team Yakkety Yak November 18, 2014

Yakkety Yak tips on writing an editorial calendar for your company blog.  One of the biggest objections we hear for putting together a company blog is figuring out what to write about. At Yakkety Yak, we use an editorial calendar to help brainstorm topics and establish a posting schedule. That’s right, there is even a …


How to Make Your Business SEO Friendly

by Team Yakkety Yak November 04, 2014

Why it’s important to make your website and business SEO friendly Mastering SEO is just as important as hiring the right people for your marketing team. It generates leads, brings new visitors to your website and makes a website or company blog post show up in search engine results. In our last post, we discussed in …


Why SEO is Important

by Team Yakkety Yak October 27, 2014

Why SEO is important for making sure businesses are found in internet searches. Searching for goods and services on the internet is the new normal. Rarely will people review any listings beyond the first page of a Google result, which is why SEO is important. So, if you’re one of the “Best Coffee Shops in …


Writing Good Content

by Team Yakkety Yak October 16, 2014

Writing good content is more than putting pen and paper. A content marketing strategy is about writing good content that inspires, provokes action and promotes brand awareness. The necessary ingredients for a well-written piece of content includes everything from the headline, the body of writing, images and the call to action. So whether you’re writing blogs, e-newsletters …


Content Strategy for Startups

by Team Yakkety Yak October 14, 2014

Content is a critical component of a successful startup strategy. Here’s how to reach some basic content milestones for your business. We know that the startup life isn’t for everyone. But if you are one of the brave souls venturing into the world of owning a small business, then there are steps you can take to position your …


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