Social Media Calendar: How Often Should You Be Posting?

by Team Yakkety Yak December 09, 2014

Figuring out how to manage your business’s social media calendar.  There’s a delicate balance between posting too much on social media and not enough—and when posting too much becomes just outright annoying. As content creators, we want our audience to see the posts we’ve created specifically for them, however, finding that sweet spot for posting …

Creating the Right Content Strategy For Your Business

by Team Yakkety Yak December 02, 2014

Every content marketing campaign needs a game plan. Here’s how to get started with creating the right content strategy for your business.  A successful content marketing campaign must have a strategy. The blog posts, white papers and social media posts don’t appear out of nowhere—and each of them should be part of a larger game …

Using Video as Part of Content Strategy

by Team Yakkety Yak November 25, 2014

Why it’s important to use video as part of a content strategy  Video is an incredibly powerful medium. It gives vibrancy to normal words, provides an exclusive look into businesses, humanizes your brand and at its core, tells a really great story. With so many unique features, including increased SEO ranking, it’s no surprise video …

What’s Up With Pinterest?

by Team Yakkety Yak November 21, 2014

Understanding Pinterest’s new privacy policy We’ve written about the importance of advertising in social media, especially when it comes to promoting content for a more targeted audience. We’ve seen Facebook and their custom audiences, Twitter and their promoted tweets, Instagram and their sponsored images. But now, we welcome another social media maven to the mix: Pinterest. …

The Editorial Calendar

by Team Yakkety Yak November 18, 2014

Yakkety Yak tips on writing an editorial calendar for your company blog.  One of the biggest objections we hear for putting together a company blog is figuring out what to write about. At Yakkety Yak, we use an editorial calendar to help brainstorm topics and establish a posting schedule. That’s right, there is even a …

Building an Audience on Social Media

by Team Yakkety Yak November 13, 2014

How to reach consumers when building an audience on social media Building an audience on social media is about finding a clear balance between being overly promotional with your brand and connecting with your audience on an emotional level. Every status update, tweet and post needs to have value if you expect any sort of …

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