Blog

How To Repurpose Content

by Team Yakkety Yak April 01, 2015

Why recycling content is the smartest move a content marketer can make The goal of every content marketer is to create evergreen content that makes an impact on readers. If your blog topics are relevant and engaging, then it becomes suddenly easy to use the same content over and over again in different ways. When thinking …


Measuring Content Marketing Success

by Team Yakkety Yak February 25, 2015

How to quantify your digital communication Measuring content marketing success takes more than looking at a single metric. Success doesn’t happen overnight, but rather in a slow and steady climb. In content marketing, there’s no start or end date as there is with a marketing campaign. Everything from blog posts, to e-newsletters, SEO work and social media …


How to get on board with that social media stuff

by Team Yakkety Yak February 11, 2015

Bringing your old school business up to the times. Today in the business world, there is a big divide between old and new schools of thought. On a regular basis, we encounter entrepreneurs who have been in business for decades, who aren’t sure how to navigate the new world of marketing. How can Twitter get …


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The Recipe for Better Content Engagement

by Team Yakkety Yak February 04, 2015

Content, Social Media and SEO have to all work together for better content engagement. Content marketing, social media and SEO all work together to promote your content and provide relevant information to your audience. Successfully garnering results through search engines isn’t solely about keywords or meta descriptions anymore—it’s about producing great content and getting the …


Data, Analytics and Content Goals

by Team Yakkety Yak January 20, 2015

How content data should impact overall content goals The best part about digital marketing is the ability to track results through data. Analytics tools are evolving daily to track your content activity, from Google Analytics to Sprout Social, Facebook insights, Twitter data and more. This information provides information on your audience, including how they engage with …


Online Dating for Marketers?

by Team Yakkety Yak January 13, 2015

What happens when you liken your marketing strategy to Tinder  One wouldn’t think that there are any similarities between online dating and marketing, but as it turns out, they are many. Particularly as it relates to Tinder, the online dating app known for its “swipe left, swipe right” mechanism that allows users to sift through …


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