Celebrating Social Media Holidays

by Team Yakkety Yak June 20, 2018

Wacky holidays are commonplace on social media, so it’s time your brand gets in on the fun, too. Here are 3 easy steps. There’s a bizarre holiday happening every day of the year, and while largely unofficial, they have a tendency of taking social media by storm. From National Pi Day to the Great American …

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3 Free Tools for Measuring Your Content Performance

by Team Yakkety Yak June 13, 2018

Because content analytics tools don’t have to cost you an arm and a leg. It’s no secret – measuring the performance of your content is critical to creating a successful marketing plan. Because of that, crafty salespeople will try to convince you it should cost a ridiculous amount of money, in order to make a …

Do You Need a Brand Refresh?

by Team Yakkety Yak June 06, 2018

You don’t always need a complete brand overhaul to rev up your look. Sometimes a few tweaks is all you need.

Picking the Right Instagram Influencer

by Team Yakkety Yak May 30, 2018

Our intern, Yakkets, recently went scouting for potential Instagram influencer partnerships, and artfully dodged the phonies until he found a match made in Instagram-marketing heaven.

4 Reasons to Break Up with Your Marketing Strategy

by Team Yakkety Yak May 23, 2018

Let’s be real: Breaking up is the worst. But while it can be messy and devastating at first, a few months down the line you’ll get over the sunk cost and be grateful that you did it. Four signs that it’s time to break up with your marketing strategy, including lack of growth in email lists, revenue, audience engagement.

Managing Your Metrics

by Team Yakkety Yak May 16, 2018

Tracking the performance of your marketing efforts is SO important to the overall health of your business. A monthly reporting structure will give you an idea of what is working, and what isn’t. Clear insights will help you craft a marketing strategy that continues to evolve and improve over time.

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