Blog

The Power of Facebook Ads

by Team Yakkety Yak April 18, 2018

Powerful, targeted and inexpensive – the case for working Facebook Ads into your Inbound Marketing Strategy When salesy ads are anything but on trend, it’s hard to believe that there is one method of paid advertising that is anything but pushy. Combining Facebook Advertising with best practices of Inbound Marketing is an unstoppable way of …


The Indispensable Editorial Calendar

by Team Yakkety Yak April 11, 2018

Find out how a well-planned editorial calendar can change your blog Blogging regularly builds a personal relationship between your brand and audience and it makes you way easier to find online. It is an essential element of digital marketing—and one of the most effective ways of building a pipeline. The question is, how to keep …


How We Use Squarespace

by Team Yakkety Yak April 04, 2018

This web-hosting platform makes beautiful websites in a matter of minutes. Websites are not a luxury, they’re a necessity. The good news is that the days of hiring some expensive developer and waiting months to see your finished project are over. Over 80% of all consumers do some kind of online research before making purchase …


Building Your Email List

by Team Yakkety Yak March 28, 2018

A robust email list is your best bet for nurturing leads. Here’s how to build yours. So many of the tools businesses rely on to communicate with their audience are volatile. Facebook can change their timeline algorithm, Google ads can misfire. Instagram could fall out of vogue tomorrow and be replaced by a platform that …


Email Isn’t Dead

by Team Yakkety Yak March 21, 2018

And it isn’t going anywhere. Here’s why this marketing mainstay is still essential to your brand. Email is the ‘old faithful’ of digital marketing. Yes, open rates may have fallen since it’s debuted in 1971, but its importance is irrefutable. Recent studies have shown that 89% of Americans check their email once day, and nearly …


How To Build A Brand on Instagram

by Team Yakkety Yak March 14, 2018

How companies—and individuals—are cultivating a brand identity on Instagram Instagram has become so ubiquitous that a spin through your feed could turn up snapshots from your grandma, your neighbor’s dog and every teenager sharing your train car. But why do companies spend so much time (and money) crafting their presence on the visual social media …


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