Our CEO dishes about the power of doing good and how she balances being a business owner and a mom—especially in the midst of a global pandemic
In her Hinsdale Living cover feature “Empowering Purpose,” Yakkety Yak CEO and Founder Ashley Logan goes all the way back to the roots of Yakkety Yak: why our marketing agency was born and how far it’s come since founding. She explains that she needed a creative outlet while working in real estate and found a niche in social media marketing for nonprofits. As Hinsdale puts it, Ashley’s “fierce, unapologetic confidence is what fueled a journey to build an agency that could help brands and businesses tell more effective stories.”
And that’s exactly what Yakkety Yak is here to do. Let Ashley be the one to tell you more about how organizations can build doing good into their business plan and the importance—and resonance—of purpose-driven business. Plus, how has it been to raise new baby Samuel and two other young children while running a business in the midst of a pandemic? Find out in the full article.