5 Tips for Creating Visual Graphic Elements

How to create your best visual graphic elements yet

We’ve talked about the importance of visual content before and how it can attract more readers and customers. Creating graphic components that are appealing and speak to your brand are just as important as releasing consistent content with strong headlines and solid content quality. We want to help you create amazing visuals, so we put together our best tips for creating your best images yet.

  1. Branded. First and foremost, your visual elements should match your business’s branding. Feel free to add your logo, but if your logo is large or overbearing, resist cluttering the photo and skip it. Instead of a logo, keep the colors and font in line with your typical branding on your website or storefront. This makes it easy for readers and internet browsers to identify your company messaging.
  1. Consistent. Along with the importance of branding, when releasing visual elements on your website, blog, or social media, you want to make sure that the graphics are consistent with each other. They not only need to be branded appropriately, but also make sense if they were to be viewed from a bird’s-eye view. Not sure what this means? Take a brand you like and give it the Instagram Test: If all of the most recent images “work together,” then you are on the right track. They don’t have to be identical, just part of a similar theme.
  1. Inspiring. Images often have more power to get your reader to do what you want. Calls to action are one of the most important components in your content marketing, and you can use visual elements to induce the reader to take such action. Use buttons or images that excite and entice.
  1. Readable. Although your graphics are developed from your creative brain, they should still be readable and make sense within the context of your blog, website or brand. Keep your font large and legible, and continue to ask yourself if a random passerby would be able to make sense of your message and know that it’s yours by simply viewing the visual piece.
  1. Interesting. Now that your graphics are in line with your brand, enticing action and making sense within the context of your content, it’s also your responsibility to make sure the images evoke curiosity and are interesting. You want readers to share your images with friends and on their social media platforms. This will only be done if the reader sees the value in what you’re writing about through the graphical illustration.

Visuals and graphics have unique requirements when using them to boost your content marketing. We like to use resources to help us in accomplishing some of these tasks like Canva and PicMonkey. Check out some of our visuals by following us on Twitter, Instagram, and Facebook.

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