What you need to do to have a high converting website
A website is home base for all your business needs. It’s a landing page for curious prospects, a library for interested followers, a shop for intrigued customers, and a source of credibility for considering clients. Some company websites are the face of their business, while other businesses use their website for social evidence. Regardless of the motive, a website is a tool, and the tool’s purpose is to convert readers into customers.
Here are 5 simple tactics to implement to get your website to convert:
Whether you have a few pages or a decade’s worth of blog content, it’s important to include your “ask” throughout your website. A Call to Action or CTA is just that. Your CTA is in place to tell your website visitors what to do next. Help guide your visitors and implement your CTA in every one or every few blog posts and throughout your services and about page on your site. It’s a sure-fire way to build your email list, grow your social media following, or guide your visitors into a sales funnel.
2. Consistent Blog Content
In order to implement your CTA throughout your blog posts, you will need a blog with consistent content. We tout the importance of consistent blog content because it’s the best way to establish trust with readers, portray your credibility, and grow your search engine optimization (SEO). Having a strategy and editorial calendar will keep your blog content on schedule, consistent, and creative.
3. Connected Social Media
This may seem like a simple no-brainer, but many companies miss the boat on connecting their social media channels to their website and blog. Offering your audience a way to connect with your company in the social world is a great way to stay top-of-mind, but if they reach your URL first and don’t see any social connectivity, they won’t know to join the other followers on your social platforms. Connect your accounts and use social media to stay in front of your followers, ultimately converting them into leads.
4. Landing Pages
Landing pages are a singular web page that entice your readers and website visitors to take one action which converts them into strong, qualified leads. A landing page can lay behind a CTA from a blog post or a social media post. The landing page is a great conversion tool when you have a strong freebie, also known as a lead magnet, to offer in exchange for your readers’ email addresses. This is a simple way to convert readers into email subscribers, guiding them down the path of your sales funnel.
5. Contact and Phone Number
This one is another simple no-brainer, but surprisingly, 60% of business owners don’t put their phone number or other contact information on their website. If you have a service-based business or a brick and mortar, prospective customers that find you via your website might want to contact you to learn more or even find out if you’re open. Without this vital information, it’s an infallible way to guarantee you will lose that business.
A well-oiled website that converts can put a bulk of your business and sales on autopilot. Through powerful content marketing strategies, SEO, and effective systems, your website will begin to be a tool that will convert. It will promote your business, grow an audience, host a resume or portfolio, and even sell while you’re asleep, but no matter what, your website is a tool to convert and we can show you how to use it. For more information on implementing the most successful content marketing strategies, contact Yakkety Yak.