Keep your audience engaged and informed by mixing up your blog strategy.
If you catch yourself asking, “Is blogging still a thing?” then we’re here to tell you the answer is a resounding yes! Developing a consistent content strategy is essential to building your company’s online presence, improving customer relationships and so much more. But, we know that can be easier said than done when it comes to filling out your content calendar and writing the perfect blog post. The next time you need a little blog inspiration, check out these five blog topics. From showcasing company culture to working with influencers, these blogs can offer your audience a fresh perspective on your brand.
#1 Guest Blogs
What’s better than having great content on your site? Great content by a relevant third-party! When you enlist someone to write a guest blog, you’re connecting your audience with an influence or expert that is aligned with your brand and increasing your potential reach and credibility. Check out how our client the American Migraine Foundation uses its partner program to create user-driven resources.
Guest blogs are a great way to open up your content to a new group of readers based on your guest blogger’s promotion to his or her social circle. Also, saying your great is one thing—having someone else say it is 100 times better. And trust us, your readers will eventually catch on to humble brags.
#2 Product Reviews
Would you buy something without checking out the reviews first? Maybe. However, in today’s world full of Yelp, Amazon and Facebook reviews, there’s so much information to consume when it comes to deciding how to spend your hard-earned money. Incorporating product reviews into your blog schedule is a great way to help your readers make big purchasing decisions. You must be honest about the good, the bad, and the ugly. Your consumers are smart, and they’ll know when you’re sugarcoating the facts. Our client Ashland Women’s Health frequently posts breast pump reviews for moms and moms-to-be so that they can select the best insurance-covered breast pump for them.
When it comes to giving your audience insight into company initiatives and news, a POV, or point-of-view, blog gives your team a platform to share their unique experience. This type of blog offers readers a personal look at what’s going on in the company. For example, our client Rose Paving opened up shop in Canada last year. The company’s Canadian Director of Sales, Andrew Merrick, wrote a blog about his experience leading the new office and bringing Rose Paving’s expertise to Canada. Pro tip: Be sure to mix up the point of view to give your readers an in-depth look at the company from many different angles.
#4 Top X Lists
“TL;DR”—that’s, too long; didn’t read—didn’t become a popular term for no reason. While today’s readers love thoughtful, well-written content, there are times when a quick hit, like a top 10 (or five in this case!) list will give your audience the information they need in an easy-to-digest format. List the top reasons someone should hire your company, buy your product or visit your neighborhood. This type of blog post is easy to scan and perfect for on-the-go readers without a lot of time to waste.
#5 Company Culture
No one knows the ins and outs of your business like you and your team. Use a company culture blog post to give your audience a behind-the-scenes (#BTS) look at what makes your company great. From office traditions to Q&As with leadership, your team has a story, and your blog is the perfect place to share it. Use photos, videos and more to complete the picture. Not only is this a great way to show your stuff, but it lets your audience connect with your brand and start them on the path of brand loyalty.