5 No-Fail Blog Ideas for Your Brand

Keep your audience engaged and informed by mixing up your blog strategy.

If you catch yourself asking, “Is blogging still a thing?” then we’re here to tell you the answer is a resounding yes! Developing a consistent content strategy is essential to building your company’s online presence, improving customer relationships and so much more. But, we know that can be easier said than done when it comes to filling out your content calendar and writing the perfect blog post. The next time you need a little blog inspiration, check out these five blog topics. From showcasing company culture to working with influencers, these blogs can offer your audience a fresh perspective on your brand.

#1 Guest Blogs

What’s better than having great content on your site? Great content by a relevant third-party! When you enlist someone to write a guest blog, you’re connecting your audience with an influence or expert that is aligned with your brand and increasing your potential reach and credibility. Check out how our client the American Migraine Foundation uses its partner program to create user-driven resources.

Guest blogs are a great way to open up your content to a new group of readers based on your guest blogger’s promotion to his or her social circle. Also, saying your great is one thing—having someone else say it is 100 times better. And trust us, your readers will eventually catch on to humble brags.

#2 Product Reviews

Would you buy something without checking out the reviews first? Maybe. However, in today’s world full of Yelp, Amazon and Facebook reviews, there’s so much information to consume when it comes to deciding how to spend your hard-earned money. Incorporating product reviews into your blog schedule is a great way to help your readers make big purchasing decisions. You must be honest about the good, the bad, and the ugly. Your consumers are smart, and they’ll know when you’re sugarcoating the facts. Our client Ashland Women’s Health frequently posts breast pump reviews for moms and moms-to-be so that they can select the best insurance-covered breast pump for them.

#3 POV

When it comes to giving your audience insight into company initiatives and news, a POV, or point-of-view, blog gives your team a platform to share their unique experience. This type of blog offers readers a personal look at what’s going on in the company. For example, our client Rose Paving opened up shop in Canada last year. The company’s Canadian Director of Sales, Andrew Merrick, wrote a blog about his experience leading the new office and bringing Rose Paving’s expertise to Canada. Pro tip: Be sure to mix up the point of view to give your readers an in-depth look at the company from many different angles.

#4 Top X Lists

“TL;DR”—that’s, too long; didn’t read—didn’t become a popular term for no reason. While today’s readers love thoughtful, well-written content, there are times when a quick hit, like a top 10 (or five in this case!) list will give your audience the information they need in an easy-to-digest format. List the top reasons someone should hire your company, buy your product or visit your neighborhood. This type of blog post is easy to scan and perfect for on-the-go readers without a lot of time to waste.

#5 Company Culture

No one knows the ins and outs of your business like you and your team. Use a company culture blog post to give your audience a behind-the-scenes (#BTS) look at what makes your company great. From office traditions to Q&As with leadership, your team has a story, and your blog is the perfect place to share it. Use photos, videos and more to complete the picture. Not only is this a great way to show your stuff, but it lets your audience connect with your brand and start them on the path of brand loyalty.

Need another idea? Check out the HubSpot’s handy Blog Topic Generator, or contact our team to create incredible content that will keep your audience coming back for more.

Suggested Stories

Reduce Reuse Repurpose Content

How to Repurpose Your Best Content

Read More
5 Tips for Effective Fundraising Videos (1)

5 Tips for Effective Fundraising Videos

Read More
Why Blogging Is Important: Does Blogging Still Matter for Your Business? (Open laptop with decorative designs)

Why Blogging Is Important: 5 Huge Benefits of Blogging for Business

Read More

Why You Need a Video Content Strategy and How to Get Started

Read More
Blog Headline Tips: Computer sitting on a table open to a blog

3 Blog Headline Tips to Catch Readers’ Attention and Increase Traffic

Read More
What is an SEO Site Audit: Clip art person pointing at increasing bar graph

What is an SEO Site Audit and Why Does Your Brand Need One?

Read More
2D Animation for Beginners: 3 different animations of the Yakkety Yak logo

2D Animation for Beginners: A Guide to Animating

Read More
How to write a great blog post. Woman writing at desk.

How to Write a Great Blog Post

Read More
Why is SEO Important: People using computers

Why Is SEO Important for Small Business?

Read More
Content Marketing and Storytelling Like a Journalist

How to Approach Content Marketing and Storytelling Like a Journalist

Read More
Wrapping Up Your Marketing Year

Wrapping Up Your Marketing Year

Read More

3 End-of-Year Blogs You Can Write Now

Read More
Free Marketing Toolkit

Free Marketing Tools for Nonprofits and Small Businesses

Read More
Video Marketing Facts 2019

The Power of Video Marketing

Read More
Breaking Down a 360 Video

Breaking Down a 360 Video

Read More