Recap the last year and position your brand as a market leader in the new decade
The end of the year is the perfect time to reflect on your accomplishments and to set goals for the new year. But what’s extra special about 2020 is that it signifies the start of a brand new decade. From a content standpoint, this means it’s time to shout a few things from the rooftops.
Here are three types of blogs you can write to tout your achievements as this decade comes to a close:
A Year in Review
Think of the “Year in Review” blog as “Ol’ Faithful.” Not only is it the easiest way to recap your company’s highlights and achievements, but it also serves as a great advertisement to prospective clients about your services. Whether it’s hiring new personnel, collaborating with an exciting client or reworking your website, presenting what you’ve accomplished—and how you did it—has never been easier.
You may want to consider writing a blog that compiles new marketing trends that impacted your company. You could also do a rundown of your favorite content or events from the past year. This type of listicle can strengthen your brand identity and give your audience something new to talk about. Focus on keeping your recap short and sweet, and organize your achievements in a way that’s easy to read.
What We’re Looking Forward to Next Year
With 2020 approaching, it’s important to look forward to new challenges and reflect on how you can make this year even better than the last. A blog can be a good place to discuss with your readers what changes you expect will affect your business and how you plan to adapt and grow. A year’s review can naturally be followed by summaries of your company’s outlook, goals, and aspirations for the future.
Clients want to see that their business partners are always improving and looking toward the future. Here’s your chance to make it known how you plan to evolve and improve in the coming months.
A Letter from Your CEO
Visibility and open communication are essential when building a strong relationship with your clients. A great way to reach out to them is through a letter from your CEO. This shows that your CEO is committed to your company’s mission and wants to connect with your audience. It also lets your audience know what the thought process is like at the top of your business, creating a more personal experience.
Get a head start on 2020 and combat last-minute content by creating a year-long editorial calendar and aligning on your overall brand goals. If you need help, we’re here for you! Contact us today to learn more about preparing your company for success in the new year.
